> ## Documentation Index
> Fetch the complete documentation index at: https://docs.speaklouder.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# How it works

> A lead's journey, from arrival to the outcome of the call.

## In short

1. **A lead arrives in the campaign**: from a CSV file, a webhook, Shopify, Meta Lead Ads or added by hand.
2. **It shows up in the CRM** with the status "New".
3. **The workflow decides when to call**: based on the schedule and the sequence of steps.
4. **The agent calls and talks** in the voice and language you chose, following your instructions.
5. **The lead gets an outcome and a follow-up**: qualified / disqualified / no contact, and the agent can send an SMS or an email.

<img src="https://mintcdn.com/speaklouderpl/OQ-ItIDCFyGxwaZz/images/en/campaign-dashboard.png?fit=max&auto=format&n=OQ-ItIDCFyGxwaZz&q=85&s=ff2c709b4ff23275507f001227fd55e4" alt="Campaign dashboard with a summary of leads and calls" width="2880" height="1672" data-path="images/en/campaign-dashboard.png" />

## Where to check progress

* **[Leads](/en/campaigns/leads)**: the status and history of every contact.
* **[Activity → Calls](/en/campaigns/activity)**: the recording, transcript and AI summary of each conversation.
* **[Activity → Action log](/en/campaigns/activity)**: everything that happened in the campaign, in order.

<Note>
  You only pay for **answered** calls. Unanswered attempts and voicemail are free, see [pricing](/en/wallet).
</Note>